Ever wonder as the first kid to keep a wallet on a big chunky chain, or ay-too-big pants on purpose? What about the uy ore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool Seventeen-year-old Hunter Braque&39;s job is finding the- talents to find her Along the way he&39;s drawn into a web of brand-nao of the coolest shoes he&39;s ever seen, ads for products that don&39;t exist, and a shadowy group dedicated to the downfall of consumerism as we know it