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Malcolaze warm across the table, and I feel a shiver dance across ht?”

I freeze for a second He knohat accounts I worked on What else does he know? I know Ligne belongs to Malcolm Neuwirth, but surely he doesn’t keep track of what the junior associates do?

But how can I ask these things? So I merely s and smile

“Yes, the Cool Haus project,” I acknowledge “That one was really fun because it’s a new upscale social club in New York, and we had to find a way toits exclusive feel It wasn’t an easy balance”

Malcolm nods

“So how did you guys do it?” he asks “I know ement at Cool Haus was very impressed”

I giggle a bit

“It wasn’t easy, but we started by trying to think of who Cool Haus’s potential client is They made clear they wanted the same well-heeled, fashionable crowd that parties at Soho House in London So e ended up doing was reaching out to a high-end dating agency, and we bought their client list froeted promotions and some clever cross-over events, ere able to reach out to those folks to offer special VIP access That set the ball in ot them in, word of mouth helped do a lot of the rest”

“Very clever,” Malcolht to do that Reaching out to a dating agency was a really creative idea, and I can’t say I would have thought of that one Which agency did you use, by the way?”

I smile shyly

“It’s one called Nordic Matches I know, I know, it sounds like they only have members from Scandinavia, but it’s not like that at all In fact, they have clients from all over the world, which makes for a very worldly and sophisticated set”

“And thus exactly the crowd that Cool Haus wants to attract,” Malcolm finishes for me

I nod, pleased

“Yes”